Star Wars: The Force Awakens Promotion
Client: Verizon Agency: Weiden + Kennedy Year: 2016
Creative Directors: John Parker, Sean Mclaughlin Producer: Shannon Worley
Role: Art Director Copywriter: Luke Sacherman
A Better Network As Explained in a Galaxy Far, Far Away....
For this Verizon and Lucas Films partnership the goal was to connect the Star Wars universe to a situation many wireless subscribers deal with, "buffering."
The ad ran on television, YouTube, and in-theater. Still frames from the project below.